This is pretty reductive since businesses are made up of people who can make good and bad decisions. The "maximize shareholder value" imperative has never been

This is pretty reductive since businesses are made up of people who can make good and bad decisions. The "maximize shareholder value" imperative has never been successfully read so strictly against a company that it prevented them from pursuing other goals; as an example Tim Cook rather infamously told an Apple activist investor representative that they should "get out of this stock" "if they only want them to do things for ROI reasons" [1]. So no, we can and should hold the companies accountable for the bad they do and praise the good. [1]:https://www.macobserver.com/tmo/article/tim-cook-soundly-rejects-politics-of-the-ncppr-suggests-group-sell-apples-s https://www.macobserver.com/tmo/article/tim-cook-soundly-rej...