I'm strongly in the camp of cute names. They are memorable identifiers, nothing more. Cutesy names are greppable, meaningful names are not. 'billingmurray' Vs

I'm strongly in the camp of cute names. They are memorable identifiers, nothing more. Cutesy names are greppable, meaningful names are not. 'billingmurray' Vs 'account service' Giving meaning to a service through its name is also mostly nonsense, since no name will convey enough information about it's responsibilities for it to be meaningful anyway. Besides, all of the systems and services you use are either acronyms or cutesy names already. Docker, Linux, Unix, qwerty etc. They're just labels. We have Spotify, not music.com, and Amazon, not books.com.