I work somewhere where naming is notoriously bad both cute and descriptive. If I could wave a magic wand about naming, I would wish that people put less time in

I work somewhere where naming is notoriously bad both cute and descriptive. If I could wave a magic wand about naming, I would wish that people put less time into thinking about naming. You get better names that way. A simple exercise in improv could even be applied. What's the first thing that comes to the top of your mind when you think of "X"? If majority of people say the same thing, you run with it because that's the most obvious one. Choose the obvious one.