And it all makes a certain kind of sense, in a twisted way, when you realize that they owe it to the investors that they spend what they raised. Investors don't

And it all makes a certain kind of sense, in a twisted way, when you realize that they owe it to the investors that they spend what they raised. Investors don't give money to pave a seemingly infinite runway, they give money because they want to see that money put to work. An army of employees enthusiastically throwing unrelated stuff at random walls would be one of the least bad possible outcomes, because an army of focused inefficiency is so much worse, so much more likely and so much harder to recover from. Occasionally someone seems to notice and try correcing course, by burning off excess funding through the emergency vent of a ridiculously lavish ad campaign. Remember that time when almost everyone made fun of those Peloton ad interiors?