> It can replace queries like "what's the tallest mountain in France", but that's not really a profitable query for Google. The tragedy of the Search Engines (

> It can replace queries like "what's the tallest mountain in France", but that's not really a profitable query for Google. The tragedy of the Search Engines (from their perspective) is that if you give a good result for the user's query - they leave your page and thus you cannot monetize them. And if you show sub par results so that they have to refine queries/scroll through them, users may just stop using your search engine altogether. So all search engines - Google, Bing etc put a very high value on being able to retain users on the search page itself - where they can show ads on a surface they control fully. Thats why the search engines try to answer as many queries in-situ itself rather than having the users go out of the page. And this is why this is very important for Bing - this will increases their revenue per visit.