Interesting, cute even. But I will stick with boring law firm names. Firstly when I was a so-called manager cute project names were a nightmare - who could re

Interesting, cute even. But I will stick with boring law firm names. Firstly when I was a so-called manager cute project names were a nightmare - who could remember what "project mayhem" was - lift and shift half the the data centre or was it refactoring the stupid accounts hack. Project refactor-accounts-monthly-charge is something at exec level everyone can remember. It's fine for project-negotiate-possible-sale-of-dutch-office to be called project mayhem, because powerpoints get acciendetaly shared, emails get read, but there aren't many of those. Secondly Sam used to be called Sam Smith because he was the smith. If he becomes used for something else people will create a directory (in their heads or in reality). And that's the key here. Directory services are way easier to manage