I agree it will be a process but the motivation to game the lists, comparisons and evaluation in the "natural" result parts will be enormous. If I search for "

I agree it will be a process but the motivation to game the lists, comparisons and evaluation in the "natural" result parts will be enormous. If I search for "recipe for an apple pie" google (and the internet), has the information/technology to give me the one paragraph exceprt from my grandma's cooking book that would make me happy. Instead I get bloated spammy pages filled to the brim with ads. Maybe I'm cynical to not believe that Microsoft just scoffs at all those opportunities to get squeeze out extra money. In fact I hope I'm wrong.