Google and Microsoft want their web properties to be your final destination, not your gateway to everything else. To achieve this they’ll use tools that comple

Google and Microsoft want their web properties to be your final destination, not your gateway to everything else. To achieve this they’ll use tools that completely rely on user-generated content to give you exactly what you need so you don’t need to go anywhere else. Except now where’s the incentive to generate new content nobody will ever see. For all intents and purposes they’re orchestrating the end of the web.