2 ms·

This question comes down to marketing, if the largest portion of your growth will come from search, social links, and web advertising then I think they are fine

by kls 15y ago

This question comes down to marketing, if the largest portion of your growth will come from search, social links, and web advertising then I think they are fine. They are really bad for national branding campaigns like radio and TV, where linking is not an option. It is interesting that Overstock is pushing hard for a re-brand to O.co. It's a great name, if they can pull it off and change consumer habits it will help other brands gain legitimacy in branding. As such though they have their work cut out for them.

mikeburrelljr 15y ago
They pulled a 180, and are no longer marketing the O.co but their original Overstock.com. I think people are just too conditioned to type dot com.
sagacity 15y ago
> if the largest portion of your growth will come from search, social links, and web advertising then I think they are fine. Bingo. Such novelty domains can be a dog to promote via any non-clickable medium. On my whim in March last year, we went and created http://getlocalne.ws http://getlocalne.ws In the early days, getting the word out about it was like a chore (and a half). Shortly after launch, a local newspaper, a popular magazine and a national TV channel here all wanted to cover it. Between them, I remember confirming and re-confirming the domain/URL about a dozen times ! :) Even during and in the immediate aftermath of all that coverage, the traffic was hardly anything to write home about - peaking to just about 1500 per day, slowly tapering off to stabilize at around 250 or so. I attribute this low impact to the facts that 1) the domain is not a .com and 2) all 3 media that covered it were non-clickable. Interestingly, once the search/social and other online sources started kicking in, the traffic levels started rising steadily, almost week-on-week (presently at about 5k/day).

2 ms·

This question comes down to marketing, if the largest portion of your growth will come from search, social links, and web advertising then I think they are fine

by kls 15y ago

mikeburrelljr 15y ago
They pulled a 180, and are no longer marketing the O.co but their original Overstock.com. I think people are just too conditioned to type dot com.
sagacity 15y ago
> if the largest portion of your growth will come from search, social links, and web advertising then I think they are fine. Bingo. Such novelty domains can be a dog to promote via any non-clickable medium. On my whim in March last year, we went and created http://getlocalne.ws http://getlocalne.ws In the early days, getting the word out about it was like a chore (and a half). Shortly after launch, a local newspaper, a popular magazine and a national TV channel here all wanted to cover it. Between them, I remember confirming and re-confirming the domain/URL about a dozen times ! :) Even during and in the immediate aftermath of all that coverage, the traffic was hardly anything to write home about - peaking to just about 1500 per day, slowly tapering off to stabilize at around 250 or so. I attribute this low impact to the facts that 1) the domain is not a .com and 2) all 3 media that covered it were non-clickable. Interestingly, once the search/social and other online sources started kicking in, the traffic levels started rising steadily, almost week-on-week (presently at about 5k/day).