Because things don't stand still. If you don't continually try to improve, one, well, could end up in Russia's shoes. A has-been who is more bluff than bite.

Because things don't stand still. If you don't continually try to improve, one, well, could end up in Russia's shoes. A has-been who is more bluff than bite. Of course they do have one tremendous bite up their sleeve --which of course no one in their right mind (including themselves) would want them to resort to. In order to stay ahead, you cannot afford to stagnate and feel like a fat cat.