Not the OP, but: Oftentimes data teams have those data sources in the warehouse already (or a process for ETLing new ones in). Copying data only once means lo

Not the OP, but: Oftentimes data teams have those data sources in the warehouse already (or a process for ETLing new ones in). Copying data only once means lower costs (maybe) and fewer inconsistencies. Plus if they’ve done work to join/clean/transform the data in the warehouse they can take advantage of that for product analytics without having to reinvent the wheel in ChartBrew or Mixpanel.