> since the rise of accessing sites via search engines This is worse as now you have to compete with ads (potentially from scammers) and SEO. At least with dom

> since the rise of accessing sites via search engines This is worse as now you have to compete with ads (potentially from scammers) and SEO. At least with domains, once you register all the major misspellings for a nominal fee, the problem is resolved. With ads, it's an auction so you're constantly paying a protection racket to the search engine to outbid the malicious actors.