The incumbent cable provider (Virgin Media) offers gigabit to virtually every property they serve, which is something like 15 million homes. That's maybe about

The incumbent cable provider (Virgin Media) offers gigabit to virtually every property they serve, which is something like 15 million homes. That's maybe about 60% of total UK properties. I can already get VM gigabit I just don't want to pay for it. There's a competing fibre cable broadband company currently installing a separate network in my town and the incumbent national telco (British Telecom) is replacing all the last mile copper in town with fibre.