It's half this and half that they want to convert DVD buyers to subscribers so they come out with the DVDs a month before the new season starts. The market for

It's half this and half that they want to convert DVD buyers to subscribers so they come out with the DVDs a month before the new season starts. The market for the DVDs is still good (True Blood S3 was the #1 TV show DVD for 2011) and I'm sure they're research tells them they get more from conversions then they lose in DVD sales by opening it up 2 months earlier. And if they started selling DVDs 6 months earlier they'd lose current subscribers like you say.