A big part of product and marketing is “differentiation”. You have to give the customer a reason to select your product over N other possibilities in the market

A big part of product and marketing is “differentiation”. You have to give the customer a reason to select your product over N other possibilities in the market. If your functions are a subset of everyone else, and your only benefit is “it works better”, it’s a tough sell. And in a lot of cases people don’t care - eg if your appliance product lasts 5 years compared to 3 years, but studies show on average consumers will upgrade every 2 years (maybe they receive one as a gift), then you don’t stand out at all. It’s just basic product/marketing that if you can say “hey ours has a timer and no one else does” you can draw a lot of customers. It’s your foot in the door, but you should also strive to compete in the fundamentals