Yeah, it could burn a lot of goodwill. The other option is to tell existing customers that we're trying out something new and pausing everyone's subscription fo

Yeah, it could burn a lot of goodwill. The other option is to tell existing customers that we're trying out something new and pausing everyone's subscription for 3 months while we see what kind of growth we can get as a free tool. That would incentivize people to spread the word a lot, and if it does go well then we would feel comfortable cutting off the B2C revenue. But it would be weird messaging to hear from a company, which could just be confusing to people.