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>Facebook has the ability to target advertising much better than reddit. I'm not sure I buy that. Reddit knows your interests due to your subreddit subscripti

>Facebook has the ability to target advertising much better than reddit. I'm not sure I buy that. Reddit knows your interests due to your subreddit subscriptions, and if they wanted to scrape your comments they could easily find out a whole lot more. The fact that they don't is likely due more to their limited engineering team and a general distaste for that kind of invasiveness than due to its inherent difficulty.

andypants 15y ago
...While on facebook, users willingly and explicitly define their interests, dislikes, personal information, etc. Facebook doesn't need to 'extract' that information based on browsing information (although it probably could, given the number of sites that share information or use the fb api, and the links that users share with each other) and user posts (statuses, wall posts, notes). Facebook has far more information available than reddit, so yes, it should be able to target ads much better.