4 ms·
More often than not in my experience feature creep originates from marketing/sales. It's their job to sell more units, if that doesn't happen they get a bad rev
by safety1st 4y ago
More often than not in my experience feature creep originates from marketing/sales. It's their job to sell more units, if that doesn't happen they get a bad review.
Frankly, "Make product X do more stuff" is a legitimate way for them to accomplish their goals. But I tend to think if your primary market is sufficiently large, it's better to go deep on solving a specific problem better than anyone else. That said it sure seems like a lot (most?) of the biggest successes in software, from Windows and Office to WeChat, bundle in everything but the kitchen sink.
- gretch 4y agoA big part of product and marketing is “differentiation”. You have to give the customer a reason to select your product over N other possibilities in the market. If your functions are a subset of everyone else, and your only benefit is “it works better”, it’s a tough sell. And in a lot of cases people don’t care - eg if your appliance product lasts 5 years compared to 3 years, but studies show on average consumers will upgrade every 2 years (maybe they receive one as a gift), then you don’t stand out at all. It’s just basic product/marketing that if you can say “hey ours has a timer and no one else does” you can draw a lot of customers. It’s your foot in the door, but you should also strive to compete in the fundamentals