I have a Stagg EKG Electric Kettle. It is quite featureful for a kettle, with variable temperature control and the ability to continuously hold at the desired t

I have a Stagg EKG Electric Kettle. It is quite featureful for a kettle, with variable temperature control and the ability to continuously hold at the desired temperature. Some might even consider it too featureful (particularly if you count the snake minigame easter egg), but in general its main features are things that coffee lovers appreciate and it's a popular product. Of course, now they have released the "Pro Studio Edition", which in addition to the above also sends you updates over WiFi. What could go wrong? I agree with some other commenters, though, that this is ultimately driven by consumers. I'm sure "Corporate" would love to be able to sell us all on minimalism so they could charge more for less. But consumers love features and frankly most don't care about waste. I agree with the sentiments in the article but it is very much a minority view.