Why are people complaining about the name of the brand and the look of a concept vehicle (which will certainly change for production) "Sony has said it expects

Why are people complaining about the name of the brand and the look of a concept vehicle (which will certainly change for production) "Sony has said it expects its software to offer subscription services, so vehicle owners will likely have to pay a monthly fee in order to access certain features." This is the real problem, if it's anything besides XM radio. If the hardware is in the car it should be included in the price. Heated seats on a rolling basis helps no one in the world except greedy stock owners. Safety updates for software driven features actively harms the world. Saas in consumer hardware should be heavily regulated and maybe even illegal.