Of course not. If you A/B tested a core value, that implies you'd change your value system based on the outcome of the test, which suggests it wasn't such a co

Of course not. If you A/B tested a core value, that implies you'd change your value system based on the outcome of the test, which suggests it wasn't such a core value to begin with. The title sort of buries the lede. There's a solid point here about the abuse of easy-to-gather metrics being used to prop up tenuous arguments because the metrics that would refute that argument are hard-to-gather.