20 years ago, we could have had the same conversation about outsourcing customer support. It was rife with problems and limitations, just as AI today is. But t

20 years ago, we could have had the same conversation about outsourcing customer support. It was rife with problems and limitations, just as AI today is. But that didn't stop companies from doing it anyway. The C-suite isn't listening to researchers and the general public, they're looking at what their shareholders think they 'should' do. Once McKinsey and BCG whip out their "AI Digital Transformation" powerpoints, it's over.