"We shape our tools and then our tools shape u" "When all you have is a hammer, everything looks like a nail" I think it's pretty evident that tools matter in

"We shape our tools and then our tools shape u" "When all you have is a hammer, everything looks like a nail" I think it's pretty evident that tools matter in how different actions are performed. If not, what would be a point of FB a/b testing smallest things? They can get us to spend more time on their site, even though there is a given optimal that users want to spend there. Or lets look at one extreme comparison. JIRA and SLACK. Pretend you use one and not the other. The companies communication is going to look extremely different, because these tools have "an agenda" about how users should use them