MVPs in Competitive/Established markets need to be exploring new solutions to the problem area, ideally with a chance of having a 10x+ improvement over establis

MVPs in Competitive/Established markets need to be exploring new solutions to the problem area, ideally with a chance of having a 10x+ improvement over established solutions. They shouldn't be poor replications of an established player with traction. The point of an MVP is to learn about a market/problem-area. If there are established players, it's easier and less expensive to learn from them. The goal is to learn as much about the market/problem-area as fast as possible. In new markets, that usually requires a MVP. In established markets, that might require an MVP testing a new solution. If the goal is to compete in an already competitive market that demands a polished solution, anything less is likely to fail.