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Where are you getting the 4% from? The most relevant part seems to be > [...] ads were sold with targeting attached, and advertisers were willing to pay a 60%
by diffeomorphism 4y ago
Where are you getting the 4% from?
The most relevant part seems to be
> [...] ads were sold with targeting attached, and advertisers were willing to pay a 60% premium for those ads.
So, say $3 vs $2 or showing two tracking ads vs three basic ads.
So tracking seems surprisingly useless for all the work involved?
- dns_snek 4y agoThat only shows they're mistakenly undervaluing basic ads. If advertisers lose 4% of revenue without tracking, it stands to reason they should pay ~4% less for those ads, not 40% less.