Sure, but my point is that the UX doesn't just lift and shift to any other ecommerce site. Some of this would work for some categories on Amazon, but in my expe

Sure, but my point is that the UX doesn't just lift and shift to any other ecommerce site. Some of this would work for some categories on Amazon, but in my experience in Fashion ecommerce, this sort of site performs poorly. It's important to understand WHY the site is like this, and WHO it's designing for, and then to understand if or how that applies to other sites.