I think there's a difference between looking for a thing to solve a specific problem without knowing what it is or the right search terms, and not looking for a

I think there's a difference between looking for a thing to solve a specific problem without knowing what it is or the right search terms, and not looking for anything specific at all. To be more concrete, the former might be "my sink is leaking and I need a washer or nut or something for this pipe joint, but I don't know what they're called", vs "I want a more preppy look for a party this weekend". The former has a correct answer, the customer may just not know exactly how to ask for it. The latter is not just subjective in the search terms, but subjective in the solution to the actual problem, and could take many forms, across many categories, including several at once.