You're right, I didn't ask these follow-on questions, probably because it's scary to think about them! The organization would survive either way, but it would f

You're right, I didn't ask these follow-on questions, probably because it's scary to think about them! The organization would survive either way, but it would feel like a pretty big failure to have nuked B2C revenue and then regretted it. But making business decisions based on emotional considerations probably isn't the wisest way to go. I guess what I really need is to talk to someone who's had to make this call in the past and get a sense of how scary this should be, and how to know when I've asked all the important follow-on questions. I imagine it's the sort of thing that one gets braver/better at after having just done it once or twice.