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My two cents is that it feels like you've had an answer to an extreme question, but that answer had more extreme questions that needed to be answered like; - I
by creakingstairs 4y ago
My two cents is that it feels like you've had an answer to an extreme question, but that answer had more extreme questions that needed to be answered like;
- If your company were to suddenly lose all B2C revenue (without the benefit of increasing your rate of adoption), what would happen? Would your company survive? If not, what would need to be done for your company to survive with only B2B revenue? (More sales training? more enterprise features? resource cuts? or more aggressive growth to fulfill client requirements? etc)
- Compared to those things you said you've needed, how important would be the increased rate of adoption from making your B2C free of charge?
High-risk high-return problems are never easy, but I guess asking these different extreme questions lets you find some low hanging fruits to high-returns or get a plan going to make those moves less risky.
- gnicholas 4y agoYou're right, I didn't ask these follow-on questions, probably because it's scary to think about them! The organization would survive either way, but it would feel like a pretty big failure to have nuked B2C revenue and then regretted it. But making business decisions based on emotional considerations probably isn't the wisest way to go. I guess what I really need is to talk to someone who's had to make this call in the past and get a sense of how scary this should be, and how to know when I've asked all the important follow-on questions. I imagine it's the sort of thing that one gets braver/better at after having just done it once or twice.