Yes, that's a better headline. When every editor and every publication take it on themselves to "draw in" the reader, it quickly escalates into an arms race of

Yes, that's a better headline. When every editor and every publication take it on themselves to "draw in" the reader, it quickly escalates into an arms race of bullshit. Clickbait is lying. It's time and attention theft. Yes, most of marketing could be described that way and it was accepted long ago. But it's still right to call this dishonest bullshit out, over and over.