It's leads to a very low signal-to-noise ratio. Optimally, an article is formatted like a scientific paper: the title is a one sentence summary, followed by th

It's leads to a very low signal-to-noise ratio. Optimally, an article is formatted like a scientific paper: the title is a one sentence summary, followed by the abstract (a one paragraph summary), followed by the nitty gritty details. Clickbait is pretty much the inverse, a lot of text with low information content.