3 ms·

I'm somewhat skeptical of the figure but research from 2019 seems to suggest the difference is only around 4%. https://techcrunch.com/2019/05/31/targeted-ads-o

• diffeomorphism 4y ago
  Where are you getting the 4% from? The most relevant part seems to be > [...] ads were sold with targeting attached, and advertisers were willing to pay a 60% premium for those ads. So, say $3 vs $2 or showing two tracking ads vs three basic ads. So tracking seems surprisingly useless for all the work involved?
  • dns_snek 4y ago
    That only shows they're mistakenly undervaluing basic ads. If advertisers lose 4% of revenue without tracking, it stands to reason they should pay ~4% less for those ads, not 40% less.