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At its core, GDPR is not about digital advertising, it's about all-encompassing rules for all industries to tackle privacy in an appropriate way. The clauses re
by PeterisP 4y ago
At its core, GDPR is not about digital advertising, it's about all-encompassing rules for all industries to tackle privacy in an appropriate way. The clauses regarding consent have to work well (and generally do) for things like supermarkets asking 'consent' for privacy-invasive things in their loyalty/discount cards, for cell phone operators selling location data with 'consent' of the users, for employees 'consenting' to surveillance by employers, for consent in landlord-renter and real estate broker relations, etc, etc - that is the main purpose of GDPR, websites are a relatively small part of it which is only getting attention because this part is the one that works remotely and thus affects USA companies.
Adjusting GDPR core principles for the purposes of website ads would be like the tail wagging the dog - if it "fixes" web ads but worsens handling of much more sensitive things like companies wanting to exploit data in physical shopping, telecommunications, healthcare and banking, then it's not worth it.
- dmitriid 4y ago> websites are a relatively small part of it which is only getting attention because this part is the one that works remotely and thus affects USA companies. On top of that there's USA itself. Which said "if an American company serves anyone anywhere in the world we have the right to request any and all data on all users of that company, regardless of their residence or citizenship". That's what Schrems II was about: there's either privacy and protection of people's data or working with US-based companies. Europe keeps chosing the former, thankfully.