They really haven't. They've been acquiring startups, digesting and rebranding said startups innovations with an in house version, and (arguably innovating) in

They really haven't. They've been acquiring startups, digesting and rebranding said startups innovations with an in house version, and (arguably innovating) in finding ways to plaster a transaction layer into solved problems that previously lacked a recurring revenue compatible transaction framework. In short, subsidizing themselves by abandoning one time purchasable software, and replacing it with either ad serving or subscription based versions.