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> Personally I think the Patagonia thing is mostly marketing I would've said the same about many companies, but after reading some books (Especially the older
by dewey 4y ago
> Personally I think the Patagonia thing is mostly marketing
I would've said the same about many companies, but after reading some books (Especially the older one from the founder: https://www.goodreads.com/book/show/22155.Let_My_People_Go_Surfing https://www.goodreads.com/book/show/22155.Let_My_People_Go_S...) I feel it's genuine in their case and not just greenwashing.
There's many instances in this book where they did the right thing, even if it as not the standard and they could've made more money by doing it the "standard" way (worker rights, materials, jumping on fast fashion trends,...).
- coldtea 4y agoOr so is the framing that the founder uses!