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Ask HN: Is there a future for creator brands?
When I think of creator brands, I think of the fact that they are simply not differentiated enough from the competition and how competition eats away at profits.
Yes, some people with buy Chamerberlin coffee (and those are alot of people), but it is still a coffee brand competition with soo many coffee brands.
- bitxbitxbitcoin 4y agoBeing associated with the creator is more than enough of a differentiator for some fans.
- cpach 4y agoI think so! But remember this: Many many many companies fail. That’s just the way it works. “Data from the BLS shows that approximately 20% of new businesses fail during the first two years of being open, 45% during the first five years, and 65% during the first 10 years. Only 25% of new businesses make it to 15 years or more.”[٭] So even if there’s a future for creator brands, many creator brands will probably fail. [٭] https://www.investopedia.com/financial-edge/1010/top-6-reasons-new-businesses-fail.aspx https://www.investopedia.com/financial-edge/1010/top-6-reaso...