> OTOH we have places like youtube where content makers seem to make more money with sponsorships (which are like contextual ads) than with google's adsense. E

> OTOH we have places like youtube where content makers seem to make more money with sponsorships (which are like contextual ads) than with google's adsense. Even if not more, it would be in addition to what the google way would generate. Or for those for which google won't pay due to copyright claims, it is the only way, in which case any sponsorship is more than google.