3 ms·

Nobody likes "Don't change the world", but a lot of people love "Find and solve a customer's existing, urgent problem".

• jtheory 15y ago
  The distinction here is pretty dramatic with the example of bottled water. Assuming that this business scenario is playing out in some country that has high-quality, well-monitored tap water, both of those entrepreneurs are in the business of convincing people to "solve a need" they don't actually have. In this case, "don't change the world" means "notice that people are easily suckered into buying bottled water, and do that better". Whereas "find and solve a customer's existing, urgent problem" could possible involve selling efficient and low-cost water purifiers (if people in some areas would prefer better-tasting tap water, I guess? I like mine), or more likely have nothing to do with drinking water whatsoever.