The author writes: "Allow ad fraud detection under >legitimate interest<, which is the key thing keeping ads from being practical under the GDPR." Unfortunatel

The author writes: "Allow ad fraud detection under >legitimate interest<, which is the key thing keeping ads from being practical under the GDPR." Unfortunately this approach means that shady companies will still break the law, since breaking the law would give them a very big advantage. All ads would just be bought via some company fronted in some country with no regulation, or by a chain of companies that appear and disappear. It could also be like "FTX" and "Alameda research" again - this time not tokens, but information about ads would be shared. You can easily see various ad companies coming out of nowhere - if they broke the law, their ads would work better, so everyone would jump there. Then the company would implode, so everyone would jump somewhere else. Other option, an option that I dont like, but still an option is a move towards requiring users to make accounts. This of course is not great, since nobody (including me) wants to make accounts. But then, you can send ads to groups of accounts, or include / exclude some accounts from seeing the ads. And you can show "ad 1", then "ad 2", then "ad 3" to users. It's a bit more like TV. Less targeted of course. Since nobody (?) does that does it mean that it is not effective, or that it breaks GDPR? On a side note: there are many apps that require you to have a subscription and show you the same few ads again and again. Do the advertisers really think that after I install app X, that I use for say 15 minutes per day - and I see the same damn add 5 times per use.. that I will buy the product? It makes me dislike their product and not want to ever buy it. Does this approach of showing the same ad again and again really work? (I can understand that it can make me want to buy a paid version of the app, which I did at some point, but it made me hate the advertised things). Also why do they even agree to show the same ad every few minutes?