I talk about this at the end of the post as well. I think a ratings panel approach doesn't apply well to the web because the web is so fragmented. (In a good wa

I talk about this at the end of the post as well. I think a ratings panel approach doesn't apply well to the web because the web is so fragmented. (In a good way! I like that there are lots of independent sites!) Unless you had something like 10% of real users or a super representative 1% I think you'd have a big problem with getting realistic numbers outside huge sites.