3 ms·

Big sites (newspapers) could do it the same way - maybe independent reach surveys could be the data that they use to back up their web ad pricing.

• ghaff 4y ago
  I think that's one of the points though. Big sites can back up their digital reach claims such as by using third parties. But if vetting yourself for advertisers was to become a requirement, advertisers just might not bother with small sites. Though admittedly Google makes money off small sites--but I bet most of those small sites don't make enough to make note of.
  • jefftk 4y ago
    Google's vetting of small sites is pretty minimal. Instead they use fraud detection: vetting the traffic itself.
    • ghaff 4y ago
      Right. Which is the point both of us are making I think. If you can't do some minimum floor of fraud detection more or less transparently and cheaply, you fall back on more heavyweight mechanisms and probably screen out any site that isn't "big."