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Say I'm Der Spiegel. How does this model help me?
by emodendroket 4y ago
Say I'm Der Spiegel. How does this model help me?
- PeterisP 4y agoDer Spiegal can sell advertisers ad spots like these, without targeting to specific audiences (but targeting them to specific sections on your site, e.g. different ads next to sports news and fashion news), and without tracking who exactly views them, rather relying on general audience statistics (e.g. Nielsen-like surveys of what percentage of German consumers read Der Spiegel online). Perfectly GDPR-compliant, simple, and worked in practice for decades. Of course it's less lucrative than ads based on invasive surveillance, but if those get prohibited, that's a reasonable alternative.
- jefftk 4y agoI discuss this in the post: Nielsen like surveys work when there are a small number of things people can be watching/readings/listening to. Der Spiegel may or may not be big enough for this, depending on how many people are in your panel, but a panel big enough to get good coverage across smaller sights is not practical.
- iso1631 4y agoDer Spiegel has been selling adverts in its publications since 1947. I'm fairly sure in 1947 they couldn't track individuals reading them. They couldn't even measure how many people read them.
- emodendroket 4y agoI do wish we didn’t have to keep retreading the same arguments answered in the piece in this discussion.