2 ms·

I'm not sure the relationship you're positing. They would still want to know how many people look at the article. Right?

• amluto 4y ago
  They would, but they will also want to know how many people read all the way through, how many come back, how many bookmark it or navigate directly, etc. And the advertisers may even want to perform due diligence on their venues. See daringfireball as a somewhat vocal example of how this can work. NPR has a similar model. Click farms will not land actual high paying placements no matter how many click they claim. edit: there could be a startup opportunity here. Build a placement ad network. Participating sites get vetted. Placements are per article, optionally for a limited time or limited geographic region. No tracking. Sites agree to be monitored by human and AI analysis for quality and non-spamminess. Sites warrant that their content is original and the network assists with copyright enforcement. Ads come from the backend (first-party), may be genuinely a part of a content, are are very difficult to ad-block. Ads involve no scripts at all. GDPR compliance is above-and-beyond. Advertisers pay very high rates compared to current systems but get higher value out. The network helps warn sites if they are inadvertently letting other networks track their users. After all, a high quality site wants to monetize its own users, not let its users be tracked and monetized elsewhere. In general, ads on a system like this might not even be clickable.