In the world of smart TVs, and internet connected set-top boxes for satellite and cable TV this is not the case. Increasingly linear TV ads are discreetly swapp

In the world of smart TVs, and internet connected set-top boxes for satellite and cable TV this is not the case. Increasingly linear TV ads are discreetly swapped out for personalised ads targeting you. > The creepy world of personalised ads is coming to your TV > Channel 4 and Virgin Media are adopting Sky's AdSmart advertising system. Sky says it can put viewers into groups of 5,000 or more based on age, location, lifestyle, and "even if they have a cat" https://www.wired.co.uk/article/personalisted-tv-adverts-sky-adsmart-channel-4 https://www.wired.co.uk/article/personalisted-tv-adverts-sky...