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Another interesting question (perhaps even more so) is whether these regulations actually are beneficial. For example, let's say the EU just banned internet adv
by endisneigh 4y ago
Another interesting question (perhaps even more so) is whether these regulations actually are beneficial. For example, let's say the EU just banned internet advertising in general. Would this hurt or benefit the EU?
As for the question posed in the article, the answer is obviously yes. You don't need to track people to do online advertising.
The issues of fraud and what not are separate. Sufficiently cheap ad space would still be desirable.
- KarlKemp 4y agoThe EU isn’t going to ban online advertising, so the question isn’t that interesting. It sounds more like a slippery slope argument. What the EU privacy push has created is an incentive for ad networks to improve. What we are already seeing are strategies that preserve both privacy as well as a revenue stream using, for examples, cohorts or that strategy (whose name I seem to have forgotten) of adding some randomness to raw data that cancels out at the learning stage. These aren’t perfect, but it is an improvement.
- endisneigh 4y agoI’m not sure you understand what a slippery slope argument is. Inherently there’s a trade off between personalization and effectiveness of advertising.
- KarlKemp 4y agoInherently there’s a trade-off between speed and safety of a car. Doesn’t mean you can’t improve safety for a given speed, given the right incentives.
- endisneigh 4y agoThe analogy doesn’t make any sense. Privacy is not inherently “safe” to begin with.
- emodendroket 4y ago> As for the question posed in the article, the answer is obviously yes. You don't need to track people to do online advertising. I think you will find the article raises some problems with that view.