I think the distinction isn't whether one changes the world and the other doesn't, it is whether one changes people and the other doesn't. Jake didn't change hi

I think the distinction isn't whether one changes the world and the other doesn't, it is whether one changes people and the other doesn't. Jake didn't change his customers. He predicted what they would do next. The demand for his product would exist whether it was him or someone else who was providing it. If no one else imported the new brand of water, the demand for Frank's product wouldn't exist. They'd be fine with their inferior quality bottled water. Frank experienced such resistance because he had to change his customers instead of anticipating what his customers would do anyways. Saying that the change from tap to bottled water at home doesn't change the world seems kind of silly since it means that municipal water becomes less profitable. All the empty bottles which are thrown out and which go to landfills have an affect on the world outside of people. Whether people by brand A or brand B doesn't have much of an affect on the outside world. If anything, the post should be "Do change the world, don't change people".