Consequence of gamifying things (reviews, stars, upvotes, retweets) means everything is gamed. I'm reminded of a post from a few months ago: a guy had a massag

Consequence of gamifying things (reviews, stars, upvotes, retweets) means everything is gamed. I'm reminded of a post from a few months ago: a guy had a massager who got annihilated by Chinese competition because they knew how to exploit Amazon's systems.