3 ms·
Congrats! I love these guys. Custora validated Campusfood's customer lifetime value. Without this service to validate our internal data we probably wouldn't ha
by jamesshamenski 15y ago
Congrats!
I love these guys. Custora validated Campusfood's customer lifetime value. Without this service to validate our internal data we probably wouldn't have gotten as high an acquisition price from GrubHub.
Note: we also did CLV analysis using an outside accounting firm and it took them 3 weeks to come up with pretty much the same number. But, it cost more and gave us no actionable insight into our users.
- cpierson 15y agoThanks for the kind words! CLV is a big part of our platform - we run a lot of analysis on the individual customer level. We use probability modeling to calculate accurate CLV numbers, and we do a lot individual-level analysis to detect when high-value customers start fading away.