They were effectively first easy-to-use near-/short-term forecasting service. It was also a true "indie" project with 2 (3?) guys with no relevant background d

They were effectively first easy-to-use near-/short-term forecasting service. It was also a true "indie" project with 2 (3?) guys with no relevant background deciding to tackle an annoyance in their own lives. They did it and it happened to work well. They did a kickstarter. Then they tried being aggressive with the growth and it didn't go so well. Also their dataviz was really pretty. That helped.