As a side-note, increasing margins is not the only way to gain revenue, you can increase the market as well. This is what they have been trying all along with a

As a side-note, increasing margins is not the only way to gain revenue, you can increase the market as well. This is what they have been trying all along with all their parallel products. It was very successful with Android, less so with their self-driving car (that could have increased the market by letting drivers consume internet content and ads during the drive instead of driving).